Is voice search the “next big thing” in the world of search? Determine where it is now, where it is likely to go, and whether you can begin optimizing for it now. Have you ever ordered a hot cheese pizza to eat while doing the dishes?
If that’s the case, would you like to do the following:
- Stop what you’re doing, dry your hands, take up your laptop, and search for “Dominos delivery?”
- While bending over your shoulder, say “Dominos delivery” to your Google Home computer.
Naturally, option #2 is the simpler, faster, and more convenient option.
There is now a voice search option. For years, it’s been predicted to be the next big thing in the quest. In reality, voice searches will account for 50% of all queries by the end of 2020, according to a 2016 report.
- Is this the situation in reality?
- Is voice search now a possibility?
- Is that the most crucial thing right now?
- Why doesn’t it appear to have conquered the entire globe?
- If that’s the case, will it ever completely come into its own?
- Let’s look at the numbers in more detail.
3 Incredible Voice Search Predictions & Facts
For the past few years, if you’re anything like us at Prism SEO Marketing Company, you’ve been keeping up with any new breakthrough in voice search. To get you thinking, here are some numbers and projections.
By 2023, there will be 8 billion Voice Assistants in use.
Voice assistants will be used by 4.2 billion people by 2020. As a result, every person on the earth will have their own personal voice assistant! (The world’s population is predicted to exceed 8 billion people by 2023.)
The smart speaker market will be worth $39.3 billion in 2025.
At Prism, an SEO company in Dubai thinks the integration of voice assistants with smart home devices will be the driving force behind this development. Without a doubt! You can tell your Google Home computer to turn on the lights, lock the doors, and play calming music on a wet night. Your fingertips are dripping wet and icy cold the entire time.
People who possess a smart speaker say that 41% of the time it feels like they’re chatting to a friend.
Many of us imagine someone on the other end of our smart speakers answering our inquiries as we speak into them. It can also appear as if you’re speaking with a friend. Based on these mind-blowing estimates and figures, you’d assume voice search has finally been here.
Has it, on the other hand, been successful? As a business owner, should you commit all of your time, effort, and money to optimize for voice search? Do you want to create your own voice-activated apps? In all likelihood, no.
3 Reasons Why Voice Search Optimization Shouldn’t Be Your Only Option
Prism, experts in SEO services in Dubai learned there are three reasons you may be right if you aren’t putting all of your money into voice search optimization.
Only a Small Percentage of Consumers Utilize Voice Assistants to Make Purchases.
Consider the case below. You’re stuck in stop-and-go traffic when you decide to buy a new pair of running shoes on the spur of the moment. You have your smart speaker with you, which is fortunate. “Buy running shoes online,” you say, and your speaker locates an amazing pair for you in a matter of seconds. You keep buying it even when you’re stuck in traffic. It arrives at your home in a matter of days, and you’re ecstatic. Is this true? Almost certainly not.
According to eMarketer, smart speaker shopping isn’t taking off as expected. What is the rationale for this?
- People are concerned about security when making purchases through smart speakers.
- People prefer to see what they’re buying before they buy it (Google and Apple have addressed this issue by releasing smart speakers with built-in displays, but many people still own older screenless speakers and see no reason to upgrade).
- People ask smart speakers to add items to their shopping carts, but they wait until they can do it manually before buying.
You don’t have a lot of possibilities when using voice search.
What do you consider to be the most enjoyable aspect of shopping? The variety, of course. Until your throat is dry, you can compare brands and argue for or against them. With a voice search, though, the comparison is tough.
Your smart speaker can only estimate which brand you want, which won’t help you satisfy your natural shopping demand for variety.
Voice Assistants are most commonly used for simple commands.
Is it necessary for you to get up at 6 a.m. the next day? This is where Google Assistant can help. Instead of looking for a new brand or making a purchase, you’d rather use your voice assistant to help you wake up early or tell you what the weather will be like tomorrow. And you aren’t alone in your feelings.
People are 40 times more likely to use a voice assistant than Google searches to do a simple task (think “play music” or “switch on my kitchen light”). Despite the fact that smart speakers are now owned by bilions of people, they are unlikely to utilize them to purchase from you.
Why Is Optimizing for Voice Search Still a Good Idea?
Okay, so optimizing your website for voice search isn’t going to make you a fortune overnight. Smart speakers are most likely purchased so that your neighbors can turn on and off their lights without getting out of bed. But there’s a problem: there’s a snag. There are a number of people who conduct voice searches.
It might be just another piece of your digital marketing puzzle if you optimize for voice search. It is a highly useful tool, even if it isn’t the full puzzle. Here are two convincing arguments in favor of doing so.
People utilize Voice Search to inquire for directions.
Are you the proprietor of a pizzeria or a burger joint? There are many people looking for you! As they linger on the sidewalk, exhausted and hungry after a long day at work, they’ll pick up their phone and say, “Pizza.” A list of local pizzerias will be provided by their voice assistant. And if yours is one of them, congratulations! You’ve just won a new customer! Sure, the voice search did not result in a straight purchase. It did, however, direct a customer to your store, where he purchased something. Surprisingly, 40% of adults ask for directions using their voice, which is more prevalent than you might think.
Voice Search is allowing people to discover your brand.
Perhaps planning for voice search isn’t as straightforward as creating a revenue-generating landing page. It may, however, help you grow your subscriber base and generate leads. Consider the following scenario: someone asks their voice assistant, “How do I make a blog?”
If you’re the featured rich snippet for that keyword, the assistant can present your piece to the searcher. If people like what you’re doing, they’ll follow you, and your leads will increase.
In three easy steps, learn how to optimize your website for voice search.
True, voice search is still in its infancy. This does not, however, rule out the chance of it occurring again in the future. Slowly, but steadily, with each passing year, and who knows what the future may hold?
In a few years, as people acquire faith in their voice assistants and become increasingly accustomed to voice search, people may be completing purchases via voice. The only thing left to do now is preparing for the voice search’s eventual eruption.
It’s possible to do it in one of three ways.
Make a Google My Business account first.
By signing up for Google My Business, you’re giving Google permission to validate your company’s legitimacy. As a result, your name is more likely to appear in a voice search. What exactly is the good news? Google My Business is a completely free service that is very easy to use.
Make Your Website Responsive to Mobile Devices
On your laptop, you’re probably not going to do a voice search. You’re probably going to do it while driving or doing the dishes. This means that all of the clients are heading in the same direction. And you don’t want people to be underwhelmed, if not outright disappointed, when they visit your site. To ensure that people appreciate your site, make it mobile-friendly.
It’s as easy as this to understand:
- Make sure the buttons aren’t too small for a smartphone to see.
- Using plugins that are mobile device friendly.
- Getting your website to load in under three seconds is a must.
Google’s Featured Snippets
This isn’t an easy task, but it’s the most crucial component of being found in a voice search. Increase your chances of appearing in Google’s highlighted snippets by answering particular query keywords briefly and explicitly.
Voice Search: To Optimize or Not to Optimize?
It’s a phrase you’ve undoubtedly heard a million times. The biggest thing in history is about to happen: voice search. You’ve probably been hearing forecasts like these since 2016. However, nothing substantial has happened as of yet.
People are still using the keypads on their phones to type. Is it possible that voice search optimization is a terrible idea? Yes and no, in that order. Yes, if all other methods are abandoned in favor of voice search. (As a result, your conversions and sales will almost surely drop.) If you’re planning to use voice search optimization as a modest but important aspect of your digital marketing strategy, then no.