What is the effectiveness of billboard advertising?


Are you interested in advertising on Billboard rental? Learn more here.

When we drive on roads and freeways, we usually see billboards. To make any form of advertising worthwhile, these structures require frequent attention and gazes. Do you want to advertise on billboards? Read this first.

How do billboards work?

The purpose of billboard advertising is to market your brand, its products and services, or a specific campaign. Drivers and pedestrians are usually attracted to these billboards in high-traffic areas. Among these are highways, train stations, and subway stations.

Billboards are far from ineffective in today’s climate, as many people believe. As a matter of fact, they have a ROI of 497% and are expected to grow at a 10% annual rate through 2021.

What is the cost of billboard advertising?

A billboard’s cost depends on several factors, including its location, the traffic in the area, and its expected number of viewers. Although, the average price ranges from $250 (for rural areas) to upwards of $22,000 (for prominent locations like Times Square). You’d likely aim for spots like highways if you were a small business owner.

The billboard will also need to be designed, printed, and built, which can cost an additional $500 or so. You’ll pay from $150 to $1,000 extra if you choose to outsource the work.

You’ll need to consider three factors when calculating a billboard’s rental cost: circulation (how many people pass the billboard each week), demographics (age, gender, income level, etc.) and impressions (how many people actually view the sign). Since this investment often generates a significant ROI, the costs associated with it are often well worth it.

Here are a few reasons why billboards are so effective.

Simply put, billboards are gigantic posters that are usually mounted on select buildings for public viewing. Public relations and online marketing are more cost-effective forms of marketing, but billboards are more traditional and costly. By engaging in billboard campaigns, the business is capable of showcasing the message or the main objective of the venture on a larger scale; thereby targeting a wider audience in a particular region.

In terms of learning more about the concept of a billboard, it is imperative to know that the largest one available is referred to as a “bulletin.” However, the size of the advertising area is also determined by the location and business preferences. In general, a billboard’s height and width should be around 14 feet and 48 feet, respectively.

How to advertise through billboards

Advertisements on billboards are a relative choice, since some may glance at the mounted structures while driving, while others may prefer to keep their eyes just on the road. The number of billboards in certain areas is so high that noticing the desired message is nearly impossible.

A survey conducted by AAA American Driving Survey determined that quite a few factors determine whether billboard advertising is popular or not:

Most Americans prefer to spend about 20 hours on the freeway, often traversing 200 miles or more.

As we head into the fall months, we usually drive more, averaging 31.5 miles on a daily basis.

Most people who prefer to go out are between the ages of 30 and 49. The average driving distance per year is 13,506 miles.

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