There has been a major shift in the employment trends since the pandemic started. People are losing their jobs due to the layoffs subjected in various organizations. People having traditional skills and traditional degrees are facing difficulties. As this pandemic shifted every work process online, therefore, organizations are looking for people with unique skills.
One such job that is highly in demand is marketing coordinator jobs. The sole reason for the outgrow of this job profile is due to work processes getting an online touch. Marketing coordinators do a lot of activities that don’t require them to be on-site. They can sit back in the cozy environment of their home, and give their best.
So, if you are one of those who is a victim of layoffs or if you are looking for a job switch, then the profile of marketing coordinator will suit best for you. Keep reading this article if you want to know about the marketing coordinator job description and salary in detail. We will also discuss what does a marketing coordinator do for providing you with a better picture.
Marketing Coordinator Definition
Working with a company’s Marketing Department, the marketing coordinator organizes the company’s promotional outreach initiatives. As described on LinkedIn, a marketing coordinator is responsible for developing and implementing strategic strategies to “increase sales for a firm, service, or product.”
While working with marketing brand managers, the coordinator studies the market, industry trends, and the competition to have a better understanding of the business. Marketing coordinator responsibilities include creating content, engaging with clients, and tracking the outcomes of social media initiatives.
Now let us see how much does a marketing coordinator make and the scope of a marketing coordinator position in the market.
Average Salary For Marketing Coordinator & Scope In Market
A marketing coordinator often works full-time and his/her salary might vary according to the size of their employers. This can be influenced by the sort of clientele managed by the organization and by any marketing activities that a coordinator may be involved in. Across all industries, Glassdoor finds that the digital marketing coordinator salary is $48,710, with room for advancement.
Keep in mind that salaries are determined by factors such as geographic area, the field of work, and prior experience Approximately $136,850 was predicted as the typical annual marketing coordinator salary for all managers, and other marketing professionals in 2019. Marketing project coordinator salary is little higher than this approx figure.
Advertising, promotions, and marketing management are expected to expand by 6 percent between 2019 and 2029, making it an appealing career option for students in communication and business programs. As the global market changes, the advertising business and marketing profession are showing no signs of stopping.
Marketing specialists with excellent marketing strategies are needed for new firms to remain competitive. This generates a thriving employment market for marketing coordinators, a crucial entry-level role. Professionals at different stages of their marketing or advertising careers have access to a wide range of job possibilities that are both diversified and profitable.
This was about the marketing coordinator salary and the scope of a digital marketing coordinator. But a high salary isn’t the only factor that attracts people to this job profile. Several benefits do come with a marketing coordinator job. We will discuss those benefits in the next section.
Benefits Of Learning Marketing Coordinator Skills
You can expect a lot of major benefits from marketing coordinator jobs. Some of them are listed here as:
1. Career Satisfaction & Community Impact
This means that you have the power to influence the marketing team’s success. Your ability to see the big picture and your efforts to create departmental harmony allow everyone in your product or brand team to focus on their duties and responsibilities. Based on your professional goals and the industry you want to work in, you may be able to have a beneficial influence on your neighborhood.
Work with marketing teams to launch significant community health programs at a health care institution, for example, so that no one misses out on an essential health opportunity. These are just a few of the organizations that may hire marketing coordinators.
2. Vast Career Opportunities
Several job opportunities are accessible to professionals with communication, business, and marketing degrees, all of which provide a variety of experiences. Many of the responsibilities and aims of a marketing coordinator include advertising, promotions, content development as well as public relations and brand recognition.
3. High Job Security
Organizations must retain and expand their market share in the domains of marketing, advertising, promotions, and content and search engine optimization (SEO). Promo, advertising, and brand launch initiatives require the assistance of marketing coordinators.
4. Higher Return On Investment (ROI)
With such strong demand for marketing experts in every sector of the business, marketing professionals generally earn higher beginning and total earnings than average, making a marketing degree beneficial in the future decade. Although it’s an entry-level job, marketing coordinators can make more money as they get experience and training.
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Industry Trends In Marketing Coordinator Jobs
Aspiring marketing coordinators should grasp the industry’s future in addition to the job description and payment information provided above. To keep up with customers’ increasingly digital habits, the marketing and advertising industry largely depends on technology to accomplish its goals.
According to Forbes, marketing teams are always striving to stay up with new technologies and strategies, regular upgrades, and changes in search engine algorithms. We have provided a list of the upscaling trends in brand marketing coordinator jobs:
1. AR & VR
VR and AR are becoming increasingly prevalent in the marketing sector. AR is currently more popular than VR. A growing number of companies are developing advertising campaigns that allow buyers to virtually try out items in their homes before making a purchasing decision.
2. Captivating Storyline & A1 Content
When it comes to buying decisions, customers nowadays have a variety of options to choose from. Due to this, they are more and more interested in novel experiences and real-time interactions with the product to help them make difficult decisions.
Customer engagement in new and innovative ways has been appreciated by marketing teams since it keeps customers on the website longer and encourages them to share the information on social media.
3. Artificial Intelligence
Every day, AI is making its way into the collective awareness of society as well as the advertising and marketing industry. With the use of artificial intelligence (AI), companies may evaluate client trends and behaviors based on data collected from purchases, blog postings, customer reviews, and social media posts.
4. Expanded Job Responsibilities
Marketing coordinators must be dynamic and adaptable to assist their teams to work effectively in today’s digital economy. Sometimes, this person works as a liaison between several departments, including the marketing and creative departments as well as the Information Technology (IT) and executive departments.
Those who choose to pursue a career in this field must be open-minded and prepared to learn new jobs and technology to remain competitive and advance.
5. Hybrid Skills
Having a working understanding of and skills in the newest technology is essential while pursuing a marketing profession. Marketing coordinators should acquire excellent communication and interpersonal skills while pursuing a degree in marketing or communications. Marketing methods such as website traffic analysis and project management abilities might be added to their repertoire.
Roadmap Of A Successful Marketing Coordinator
So, too, do the positions accessible in the business. Radio, print, the Internet, and social media sources are just a few of the many media options available to consumers today. Because each media channel has a wide variety of jobs, a wide range of career options exist.
Multiple professional paths lead to the role of marketing coordinator, including the following:
- Specialist in social media and online marketing
- Specialist in search engine optimization
- Specialist in the field of marketing
- Manager of digital marketing strategy and implementation
- Manager of email marketing
- Content strategist for the web
- As a marketing expert
- Coordinator of advertising
- Advertising manager
- Public relations manager
- Managing director of marketing
- A manager of digital marketing
- Manager of E-Commerce
Different Kinds Of Marketing Coordinator Jobs Available In The Market
As a result of their marketing expertise, marketing professionals are frequently qualified for a wide range of positions in the sector. Marketers have more possibilities and higher compensation as the number of roles increases.
Professionals should pick interesting core study courses and stay open to continuing education, especially in emerging technologies, in light of the vast array of options.
1. Entry-Level Jobs
Marketing careers may be interesting and rewarding for graduates with bachelor’s degrees in communications or similar fields. These careers can lead to leadership and management roles.
PayScale has compiled a list of entry-level occupations and their typical pay. Note that your salary depends on your degree of experience as well as your location within the United States of America.
- $46,500 for an advertising copywriter
- $49,785 for Public relations expert
- $48,539 for Specialized in social media marketing
- $61,050 for a marketing strategist
- $56,802 for marketing communications coordinator salary
2. Advanced Jobs
In general, the more education you have, the more money you’ll make in any area. Because of this, obtaining a graduate degree in marketing and communications will help you develop the required skills to progress in this ever-changing field of marketing and advertisement.
- $135,900 for marketing, advertising, or public relations manager
How To Become A Successful Marketing Coordinator
Professionals in marketing and advertising must stay flexible, adaptive, and eager to acquire new responsibilities, skills, and disciplines to thrive in the future. Beginning with good education and marketing strategies, combined with the development of technical and soft skills is the foundation for a successful marketing coordinator career.
As a marketing coordinator, you’ll require the following education, training, and skills:
Most marketing coordinator positions require a bachelor’s degree in marketing, communications, or a closely related subject. Psychology, sales, and advertising courses might also be beneficial to you. You may also be required to complete an internship as part of several degree programs, which may help you gain the experience you need to become a marketing coordinator
2. Recognized Training
This includes media placement, social media engagement, and website data. Several marketing credentials, such as the Google Analytics certification and the American Marketing Association’s Professional Certified Marketer certification, are available, although they are not required to become a marketing coordinator. These qualifications can help you improve your marketing skills and increase your career possibilities.
3. Fast-Growing Skills
Become an expert at harnessing technology and conventional marketing ingenuity as a marketing coordinator. Understanding the function of technology is crucial. we have discussed the most emerging skills in the above sections.
4. Technical Skills
The most often requested technical or specialized skills are:
- Data analytics
- Google Analytics
- Microsoft Office
5. Soft Skills
The must-have soft skills for a marketing coordinator are:
- Digital marketing
- Social media
- Market strategy
- Product management
- Product development
6. Hybrid Skills
The advertising and marketing sectors will continue to be impacted by technological advancements and the hybridization of associated talents in an ever-growing way.
7. Popular Tools
A marketing department often relies on the following tools, which you’ll be expected to be familiar with or be able to pick up quickly on the job:
- Google Analytics
- Facebook, Instagram, LinkedIn, YouTube
Uplift Your Career With A Perfect Marketing Coordinator Resume
Over the next decade, marketing coordinators and other marketing professionals will continue to be in high demand. It is possible to earn a decent income in advertising, marketing, sales, public relations, and social media if you have the necessary skills and competence. If you keep on top of the newest trends, you’ll find plenty of chances.
Your current and future positions will benefit from new skill-building and educational possibilities. We hope the marketing coordinator job description is clear and completely understandable to you from this article.