Are you looking to start a career in marketing? It’s undoubtedly a good choice! According to the U.S. Bureau of Labor Statistics, jobs in marketing will grow by 12% by 2022. After all, marketers will always be needed by companies so they can have effective marketing strategies to sustain their businesses. As a result, marketing career opportunities are almost unlimited!
But if you are just starting out with no clue how to get your foot in the door of a marketing career, don’t fret. Here are four tips to help you get a marketing job faster.
Get marketing experience.
Experience is by far the most important step in jumpstarting your marketing career as a marketer. In fact, 90% of hiring managers want real-world work experience. It doesn’t matter if you have a marketing degree from a renowned university or that your grades were always top of the class. You may have recently received a master’s in marketing or completed numerous online courses. This won’t get you as far as you might think. Again, remember that recruiters prioritize work experience in the field.
That’s why JobPrepped emphasizes and provides valuable experience to boost your employability. According to a post on How to Write a Professional Resume, You’ll get to work with a top marketing executive and complete marketing tasks that you can put in the work experience section of your professional resume. Remember, there’s no substitute for work experience to a hiring manager.
Knowledge is not power if it is not applied. Aside from joining the JobPrepped program, there are other ways to use your marketing knowledge to your benefit. Some examples include linking with a small business or joining an internship program to expand your marketing knowledge.
Study more and stay updated with marketing trends.
Another way to snag a marketing role is to pursue a degree or certification relevant to the field. Experience is top priority, but education is still helpful. Just be aware of the risks involved, like accumulating debt or learning outdated strategies. And, in the end, getting various certifications and taking numerous classes won’t ensure you get a marketing job.
You’ll benefit most from combining it with other elements, but it can be a great way to increase your knowledge. This is especially true if the marketing course you plan to take is updated to reflect modern marketing approaches. Just make sure you will truly learn something new – and make sure to apply those new learnings.
Speaking of new, also pay attention to contemporary marketing practices of platforms that don’t necessarily appear in any course. For example, who knew that when Tiktok launched in 2016, it would be as popular as it is today? If you Google “Tiktok Marketing,” you’ll see many studies and articles about it. Try to see the next big thing that marketers will implement in their strategies to avoid falling behind.
Follow the marketing industry greats and influencers.
Have you heard of Neil Patel? Gary Vaynerchuk? Seth Godin? Tony Robbins? Grant Cardone? These are some of the most well-known marketing gurus ever. And they have a lot of books, posts, and videos about their marketing knowledge and insights. Part of studying marketing includes discovering how these experts became experts. How did they start? In what ways did they fail and succeed? What strategies or best practices do they suggest? Their stories are indeed a lesson in the value of experience. Study their tips and try applying them to your personal marketing journey.
Of course, you don’t have to limit yourself to just the well-known marketers or influencers. There are hundreds or even thousands of profitable ones out there. Some may not live in the same state or country you do, but that doesn’t diminish their knowledge or success. Successful practitioners of marketing fill this world over. Do some research to seek out those people.
Or simply pay close attention to the advertising you encounter every single day. If you are interested in email marketing, notice who pops up when you do an internet search for that term. If you are interested in a particular niche, like marketing for e-commerce brands, examine those who excel in that area. Again, learn about their journey to the top of their respective niches or specializations.
Network with your network.
What do you think is the gravest mistake you can make as a marketer working in the field? If you guessed failing to market yourself, you’re absolutely right! It’s not only good practice, but it’s also the best way to showcase your abilities to others. When you market yourself successfully, you’ve already sold your skills. As we’ve mentioned before, referrals are still the most effective way to get hired.
Revisit your network for potential leads. Maybe you’re interested in working at a company that also employs someone in your circle. Perhaps they work adjacently to the marketing department. Or someone in your network may have the work background to give you some key suggestions. Rely on those with whom you have relationships to make your connection to the profession.
Another way you can network is to use your LinkedIn networking service effectively. According to a report, 87% of recruiters find LinkedIn most effective when looking for candidates. Optimize your account for inbound leads. In short, develop your profile to convey you’re a marketer. Post marketing insights or your previous related accomplishments. Make it clear who you are and what you’re looking for in a position. Recruiters will be messaging you sooner than you think.
Jumpstart your marketing career even faster.
Apply these tips, and you’ll be well on your way to jumpstarting your marketing career. But, as mentioned, if you want to really boost your chances, check out the JobPrepped program. You’ll receive direct, relevant, and hands-on experience, which, combined with your credentials, is sure to make your resume stand far above the rest. In fact, 94.3% of our students get marketing job offers within two to three weeks of our program. Don’t put off your marketing career any longer – test drive our program for free today!