Decision Augmentation: How AI helps in Decision Making

How AI helps in Decision Making

Data has become the spirit of modern business. It not only helps in the management of the big firm but also assists in making better decisions and enables the companies to learn ​more about their customers.

Nevertheless, with such huge data, arrives another problem – managing it. Management of such a huge amount of data is impossible for a human mind, as a result, failures are expected to happen. However, with the introduction of Artificial Intelligence and data science, it has become very easy to manage massive data effectively. Decision-making backed up by Artificial Intelligence helps in making quicker, more precise, and prudent decisions influenced by a large number of datasets.

According to a survey done in 2019 by the leading HR consulting company McKinsey, more than half of the surveyed business leaders stated that their organizations have adopted AI in one or more functions, while more than 60% of decision-makers say AI applications such as computer vision, machine learning, and natural language processing are now helping them grow profits and achieve their objectives in a better way.

In this article, we shall know about the basics of Artificial Intelligence and its impact on the decision-making process of organizations.

What is Artificial Intelligence?

Artificial intelligence uses computers and machines to mimic the human mind’s ability to solve problems and make decisions.

However, this is just a fundamental definition. Many eminent personalities in the field of data science have put forward their definitions of AI. Alan Turing, the famous mathematician, and the father of data science dedicated a conversation to artificial intelligence in his book “Computing Machine and Intelligence”.  In this, he asked the given question: “Can machines think?” Following this, he proposed a test now known as the Turing test, in which there is a questionnaire that can distinguish between a computer and human text answers. According to him, AI is a group of systems that act like humans. The article was published in 1950 and we surely can say that AI did have a great amount of importance then as much as it has now.

What is AI decision Making?

AI decision-making occurs when data processing, like analyzing and then suggesting appropriate actions to be taken, are performed partially or completely by the AI ​​system rather than human hands for making more accurate predictions as well as decisions.

While the data is handed over to the AI, various important tasks like data crunching, spotting aberrations or anomalies, complicated analysis, etc are easily done by the AI system. However, the final decision is either automated or taken by the person in charge.

Such a process is completely automated. However, for making better decisions and simplifying the processes, human intervention is also used in combination. The combination of AI and Machine Learning experts is gaining a huge amount of momentum in the present day.

According to a prediction made by Mckinsey, more than 70% of large companies will use AI in at least one function of the organization, while nearly 50% of companies will have full flown use of AI in many processes, by the year 2030.

AI can certainly increase the world economy by many folds. According to an estimation published in, AI is supposed to increase the world’s economy by $13 trillion by 2030.

With businesses going digital and generating a surplus amount of data, the incorporation of AI in the workflow has become more essential than generating revenues and earning profits. According to Donald Feinberg, Vice President of Gartner, “The size, complexity, distributed nature of data, speed of action and the continuous intelligence required by digital business means that rigid and centralized architectures and tools break down. The continued survival of any business will depend upon an agile, data-centric architecture that responds to the constant rate of change”.

Such a huge amount of data is impossible to be handled manually, however, AI has made it possible. Now companies can turn the overwhelming data into potential sources of revenue and profits using AI-embedded decision-making processes.

Importance of AI in Decision Making Process

Machines are well, machines and not humans. They are not driven by emotions rather by data and accuracy. A human is prone to commit mistakes (a natural tendency), while a machine won’t make it unless there is a wrong human input error.

Similarly, AI too has a deep impact on the decision-making process of the organization. It not only manages massive data but also designs models that can, well, be used for the betterment of the company.

Below are some reasons why one should incorporate AI in the decision-making process of the organization-

  • AI is beneficial for businesses because it has the unique ability to continuously learn. The more data-centric decisions it makes, the more it learns.
  • AI teaches itself (intelligence for a reason) and uses data sets to build models that are very good at predicting and categorizing that data.
  • The same model can then be used on real-time data to generate live estimates, categorizations, and proposals that enable organizations to make informed business decisions.
  • AI can help companies in solving their sales and marketing problems by utilizing AI applications like “Natural Language Processing” for understanding the customers’ interactions with their brands and what improvisations can be made to outreach the customers in a better way.
  • AI uses tools like chatbots, algorithms, etc. that help companies in knowing their customers deeply and getting accustomed to their expectation levels, and working in a better way to reach their satisfaction levels.
  • AI uses technologies and doesn’t get biased with emotions, unlike humans. So, human error is not a subject of worry in the case of AI.

How Can One Acquire AI Skills?

One can acquire skills by pursuing AI certification programs for empowering your industry-related skills. Below is the list of renowned institutions offering the best AI Certification Programs-

  • USAII Certification Programs The USAII Certificate in Artificial Intelligence is the most sought-after program due to its unrivaled framework of knowledge on AI practices to perform data analysis and autonomous computing with unmatched functionality and business value.
  • Stanford University
  • Duke University
  • IBM
  • Imperial College of London
  • Deep Learning


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