Did you know that there are about 300 million posts on Instagram every single day? That’s a lot of competition!
If you’re trying to create an Instagram post, you need to stand out. There are too many other accounts with individuals and companies behind them. Most of these posters are going out of their way to create riveting content for their followers.
You have to do the same.
You need to create the best Instagram posts for your audience. And, this is going to involve a lot of research and effort. But, the work will be worth it.
To get started, keep reading. We’re going to share our best Instagram post creation tips.
- Make People Stop Scrolling
If you create show-stopping content, your posts are going to get more attention.
It’s simple: more interesting content gets more interaction.
However, it’s more than making a great post. You have to make a visually-appealing post that makes people stop scrolling. Your post has to be so different that viewers stop their endless swiping to look at your post.
Considering the short attention spans of today’s social media audience, it would be a feat to have someone look at your post for more than a couple of seconds.
- Know Your Audience
In order to make proper posts on Instagram, you have to know your audience inside and out.
What kind of posts do they like? How do they best interact with your content? What time of day are they online?
By understanding the characteristics of your audience, you’re going to know how to make posts that they’re going to like, comment on, and share. In turn, you’ll grow your audience and find even more people to interact with your content.
This cycle will result in more and more content which drives in more and more followers.
- Play With Your Photos
Don’t be afraid to play with colors and shapes in your photos. Even if you’re posting pictures of yourself, you can try out different poses, locations, clothes, and backgrounds.
There’s no need to make every picture the same.
In fact, you’ll have trouble growing a following if every single picture is the same. No one will look forward to your posts because they’ll all be the same.
When in doubt, you could ask your audience what kind of content they want to see. Although, you can’t do this every week.
So, you need to get creative when you’re out and about. Take pictures while you’re downtown or out for dinner. You’re bound to get some awesome shots.
- Get the Right Lighting
You’ve probably heard all influencers talk about lighting at some point in their careers. They’re constantly trying to get the right lighting for their posts.
All in all, lighting matters.
You can’t have a quality photo without the right lighting. Too much lighting can cause overexposure, while too little lighting can cause underexposure.
- Change Up the Angle
When you create an Instagram post, you should consider changing up the directions that you’re shooting the photos. If you get the same angle every time you shoot, your photo collection will look the same throughout the entire feed.
Get creative and try different shots.
- Shoot Better Quality Photos
The quality of your photo is much more than the location and the lighting. You have to make sure that you’re using a good-quality camera.
You don’t have to invest in a full-fledged Canon or another expensive camera. You can use your phone if it’s relatively updated. The newer the phone, the better the picture quality is going to be.
- Filter As Needed
Filters aren’t a bad thing if you know how to use them. When you’re on the Instagram post creation screen, you should see all of the filter options that they have on their app. You can use these filters or the ones on your phone.
As long as you aren’t over-filtering or over-editing your photos, these kinds of small tweaks can make your photos clearer and richer.
The best way to find out what your photography style is is by playing around with filter options. It may take several minutes to find the right balance of edits and filters.
- Take Inspiration From Others
If you’re feeling uninspired, you should look at other Instagrammers. There are people posting Instagram pictures every single day, and there are bound to be thousands of posts in your niche.
Use Instagram’s search feature to look for other influencers who are in your niche. Gather some inspiration based on the kinds of posts that they’re doing. You may find new poses, angles, colors, and backgrounds to play with.
- Consider Themed Photos
The perfect Instagram feed is the goal of each and every influencer. It’s likely that you’ve seen themed feeds that follow specific color schemes, patterns, or vibes.
However, all of these influencers take a while to create the right feed for their niche.
It may take you a few months to figure out what kind of Instagram feed you want. You may have to play with different kinds of moods to find the one that’s right for you. And, even then, you may want to change the mood of your feed every once in a while.
In fact, it’s more likely that your feed is going to change as you change.
- Try Different Formats
Instagram has been offering up different post formats recently. There are classic posts and stories. Since the classic Instagram, they’ve added stories, carousels, videos, and more.
If you’re not sure where to start, video creation is one of the most popular formats to date.
Start Making the Best Instagram Posts
With all of this inspiration, you’re probably ready to get started. It may be scary to put yourself out there, but there are millions of people making content. You just have to stand out in some way.
Every time you make a post, you’re helping yourself stand out in some way.
With our Instagram post creation guide, we hope that you’re feeling unstoppable. Now, get out there and get creative.
You’ll start making the best Instagram posts and get the following you deserve.