Best ecommerce platform enable online businesses to manage their websites, marketing, sales and operations.There are platforms like BigCommerce that offer powerful ecommerce features, as well as integration with common business tools, allowing businesses to centralize their operations and run their businesses as they see fit.
How can an ecommerce platform benefit your business?
Regardless of whether you are looking for enterprise-class software, expanding an existing brick-and-mortar store, or even starting a business from scratch, the ecommerce software you choose will have a huge impact on the stability and profitability of your business.
Ecommerce platforms that provide SaaS services
E-commerce software as a service (SaaS) solutions simplify the process of running an online business a great deal. If you rent a platform, instead of building and developing a custom solution or an open-source solution (which is often developed upon so much that it becomes a custom solution), you are effectively renting the platform.Taking into account the development cost, this is a considerably cheaper alternative to open-source solutions.
SaaS providers take care of all the tasks associated with managing your own software, such as updating, security, hosting, PCI Compliance, and everything else.Marketing and growth departments of large ecommerce brands are often the internal cheerleaders for SaaS ecommerce solutions within their organization. By utilizing a SaaS solution, you can quickly and affordably go-to-market with your product.As a result of the closed-off portion of code on SaaS solutions, IT and development departments are often worried about the lack of flexibility and customization. Fortunately, APIs can help alleviate this concern and non-proprietary coding and staging environments can help to ease this concern as well.Open SaaS platforms are often referred to as “Open SaaS” platforms because they meet the above criteria.
Commerce platforms with a headless architecture
In CaaS ecommerce, headless commerce refers to a model where the shopping cart is decoupled from the content management system.
This is one of the most common use cases for a design experience platform (DXP) such as Adobe Experience Manager and Bloomreach, or a content management system (CMS) such as WordPress or Drupal. Thereafter, the ecommerce shopping cart solution is decoupled from the site and put in place.Due to the low cost of ownership and high API flexibility of SaaS technologies, they are often used in place of decoupled carts here as well.In the past, the IT and development departments at large brands have typically been the controllers of the business, whether it be with on-premise hosting, open-source platforms, or proprietary platforms.SaaS and cloud hosting, on the other hand, disrupted the model due to the high cost of monolithic technology stacks, as well as the need for speed and innovation from a marketing standpoint.Using Headless Commerce, this pain point can be alleviated by allowing for faster go-to-market with a significant reduction in total cost of ownership.
Brands can maintain their single source of truth monolithic systems on the operation end by utilizing APIs, plug-ins, and sometimes decoupled technology.The SaaS API layer allows for the creation of a modern SaaS technology stack which includes everything from e-commerce SaaS platforms to anything from customer relationship management systems to light weight ERP systems such as Brightpearl.
It would be best to compare this to IKEA furniture as a good analogy.
There are several pieces to this item and when put together they form one completed item. The individual pieces of this item are called microservices.Many ecommerce brands are now implementing headless commerce in order to take the first step toward this microservice architecture.A DTC furniture brand, Burrow, uses a custom frontend that bridges content and commerce to drive sales. It has been possible for them to create a shopping experience that is as close to what they want to have for their customers by using a headless configuration.